Beware of internet jewelry scams
Buying jewelry over the Internet is very common these days. However, there are great dangers lurking behind some webshops posing as reputable jewelry houses. These so-called "family businesses" claim to retire after years of craftsmanship and offer their latest collection at competitive prices. Sounds nice, but often it turns out to be nothing more than a sophisticated scam.
Junk sold as bullion
In reality, it frequently involves cheap jewelry made of base metals sold as gold or silver. What is touted as brilliant or sapphire turns out to be simple glass or synthetic material upon arrival. Also, copper is often used with a thin layer of rhodium, which is then sold as "white gold." The result: you pay way too much for something not remotely close to its value.
Here's how to recognize a fake jeweler
Fortunately, there are ways to protect yourself from such practices.
1. Check the physical store
Does the website refer to an establishment or century-old family business? Google the address and see if the store really exists. Often you will find that there is no record of it.
2. Check contact information
A reliable jewelry house always has a phone number. Feel free to call. If you get no answer or only hear a vague answering machine, that is a clear warning sign.
3. Read reviews
Search the name of the online store in combination with the word "review." Often you will quickly discover whether previous customers are satisfied or duped.
Buy from trusted silversmiths
Want to be sure of quality and craftsmanship? Then buy from a licensed gold or goldsmith. There you will not only get a guarantee and honest advice, but also a piece of jewelry made with care and craftsmanship.
